Thursday, January 19, 2012

Super Bowl, alcohol advertising and youth

Did you know . . . of the people watching the Super Bowl, 18% are under 21 years old?

In response to the plethora of alcohol advertising broadcast during the Super Bowl, the Drug-Free Action Alliance is once again providing communities with activities to counter-act their impact on teenagers.  Their Big Bowl Vote website includes a toolkit for youth groups and links to presentations about alcohol marketing and youth. 

More information about alcohol marketing and youth is available on the Center on Alcohol Marketing & Youth website.

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