Free webinar: social marketing, social norms, social media and substance abuse prevention

The Substance Abuse and Mental Health Services Administration is offering a free webinar as part of their series on environmental strategies for substance abuse prevention:

Social Marketing, Social Norms, Social Media, Social What?
December 13, 2011
3:30-5:00 p.m.

The strategies and evidence that support different prevention practices often get confused, severely limiting the effective implementation of these approaches. Learn about the differences between some of the more common and evidence-based prevention strategies, including social marketing and social norms, as well as how new tools like social media fit in to the mix. This webinar will leave you with new tools, a better understanding of your prevention arsenal and the energy to make positive behavior change a reality.

Key topics will include:
-Social Marketing, including branding strategies
-Social Norms
-How to select the right approach
-Differentiating between a tool and an approach
-How to select the right tools for your approach
-How Social Media fits in most effectively

To register, click here.