Did you know . . . of the people watching the Super Bowl, 18% are under 21 years old?
In response to the plethora of alcohol advertising broadcast during the Super Bowl, the Drug-Free Action Alliance is once again providing communities with activities to counter-act their impact on teenagers. Their Big Bowl Vote website includes a toolkit for youth groups and links to presentations about alcohol marketing and youth.
More information about alcohol marketing and youth is available on the Center on Alcohol Marketing & Youth website.
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