Friday, July 8, 2011

Juice box cocktails

What's the difference between these two beverages?

They both come in brightly colored aluminum pouches.

They both come with little straws.

They both contain (at least some) fruit juice.

But one of them is a "ready to drink cocktail". 

A comment posted on the Marin Institute's web page about this product states that selling alcohol in juice boxes is no different than selling beer in the same kind of cans in which soda-pop is sold.

And, the website about the cocktail says that the manufacturer "does not promote or encourage the use of alcoholic beverages; this alcoholic beverage is not intended for the consumption by minors. We are committed to advertising and promoting the brand in a responsible manner."

What do you think?  Is this another example of marketing alcohol to minors or is this beverage being marketed to adults who want the convenience and fun of drinking alcohol through a juice box straw?

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