“Talk. They Hear You." is a national campaign launched by the federal Substance Abuse and Mental Health Services Administration (SAMHSA) earlier this summer. The campaign aims to reduce underage drinking among youth ages 9 to 15 by providing parents and caregivers with information and resources they need to start addressing the issue of alcohol with their children early.
The campaign provides an online toolkit that includes public service announcements, posters, and other materials that communities and organizations that promote healthy youth development can use to educate parents.
Last month, SAMHSA hosted a press conference featuring national leaders and youth who talked about why preventing underage drinking is important.
Prevention WINS offers a few locally-developed underage drinking prevention resources for parents, as well.