A recently released study published in Pediatrics provides more information about the negative affect alcohol advertising has on teenagers. The study indicates that younger adolescents are susceptible to messages in alcohol commercials. Exposure to the commercials influences some youth to drink more and to experience drinking-related problems later in adolescence.
KING5 covered the story and interviewed Dr. Yolanda Evans from Seattle Children's Hospital Division of Adolescent Medicine. Just in time for the Super Bowl, Dr. Evans talks about what parents can do to reduce the negative affects of alcohol advertising on their children.