Macklemore starts the video with a story about how he started drinking when he was 14. On average, NE Seattle high school students who drink started between ages 13 and 14. As his story goes on, it is evident that he, like most teenagers who use drugs, used a variety of drugs.
In the end, he talks about his addiction to prescription drugs. His message is especially relevant in NE Seattle where prescription drug abuse has steadily increased among teens since 2008.