Wednesday, June 6, 2012

Reports shine a negative light on alcohol marketing and states with weak alcohol controls

Over at the Alcohol Justice website, they have posted three new reports that shine a not-so-nice light on alcohol marketing practices. 

Selling Alcopops to Young People
A new report, Alcopops Cheaper than Energy Drinks: 7-Eleven Gambles with Children's Lives, shows convenience store giant 7-Eleven cuts prices on supersized, youth attractive "alcopops" so that they are cheaper than non-alcoholic energy drinks.  Some supersized alcopops, such as Four Loko and Mike's Hard Lemonade, entice young people with more alcohol for the price than even similar sized malt liquor. 

"Drink Responsibly" an Ineffective Message
Another report, How Big Alcohol Abuses "Drink Responsibly" to Market Its Products, debunks the effectiveness of the alcohol industry's "Drink Responsibly" message.  The report emphasizes that the message does not reduce alcohol-related harm.  Yet alcohol corporations continue to tout this voluntary message as a useful public health measure.

Alcohol Control States Have Lower Alcohol-Related Fatalities
Alcohol Justice also has a link to another new report to support what Washington substance abuse prevention advocates have been saying for the past few years: states with more control of the sale and distribution of alcohol have fewer alcohol-related traffic fatalities than states with no such controls.  Unfortunately, this additional support for Washington public safety advocates has come a little too late.

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