Friday, April 8, 2011

Alcohol industry's self regulation of marketing to youth to be studied

The Federal Trade Commission plans to begin a study of the self-regulatory efforts of the alcoholic beverage industry. This will serve as the basis for the FTC’s fourth major report on the effectiveness of voluntary industry guidelines for reducing advertising and marketing to underage audiences by beer, wine, and distilled spirits manufacturers.

In response, the Center on Alcohol Marketing and Youth (CAMY) released a statement that included:

The FTC last looked at this issue in 2008. Since then, CAMY has released several reports showing the inadequacy of the industry’s current threshold for placing advertising that reaches underage audiences. Our most recent TV report found that youth exposure to alcohol advertising in that medium actually increased faster than either young adult (ages 21 to 34) or adult exposure since the adoption of the industry’s current standard. While monitoring industry’s compliance with their advertising codes is welcome, the current standards do not protect young people from overexposure to alcohol advertising.

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