Thursday, March 24, 2011

Social norms workgroup identifies goals

The coalition's Parenting Social Norms Workgroup met on Tuesday and participated in a readiness assessment exercise. Some of the decisions made include our target audience and goals of the social norms campaign.

Target audience: Northeast Seattle parents of children in grades K-12

 -- To reduce youth substance abuse.
 -- To decrease favorable attitudes about drugs.
 -- To increase parenting behaviors that have been proven to prevent youth substance abuse:
  1. Talk to your children about drugs.
  2. Set specific consequences.
  3. Monitor your children.
The next Workgroup meeting is scheduled for April 26, 7:00 p.m., at Seattle Children's.

Here is an example of a social norms message developed in in Illinois.

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