Thursday, May 21, 2009

Port Angeles coalition to launch social norms marketing campaign

The SPF-SIG coalition in Port Angeles is launching a social norms marketing campaign. Above is their "warm up message". They are going to use it as a window cling and then in their parent newsletter and in places that 7th/8th grade parents frequent.

The coalition plans to develop and add on messages using their community survey results to guide them. One message will be, " . . . because Port Angeles parents ask their kids where they are and who they are with." These messages will be done mostly through posters.

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