Monday, March 9, 2009

Kids who wear alcohol-related gear drink more

Binge drinking and alcohol consumption in general is higher among adolescents who own alcohol-related t-shirts, hats, and other marketing items, according to researchers at Dartmouth college.

The lead researcher said, "You can't say any longer that these items are just a marker of kids who drink. It really underscores the importance for policies that restrict the scope of this marketing, so that these products aren't reaching teens and influencing drinking behaviors."

Read more here and at JoinTogether.

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