Thursday, January 22, 2009

Super Bowl commercials

The Drug Free Action Alliance in Ohio has developed a youth survey to determine which Super Bowl commercials youth remember seeing. The Super Bowl is known for its many commercials, including those for alcohol.

According to the Center on Alcohol Marketing and Youth, since 2001, at least seven peer-reviewed studies have found that young people with greater exposure to alcohol marketing are more likely to start drinking than their peers.

Recently, the Federal Trade Commission called for strengthening the alcohol industry's standard for its advertising from 70% legal-aged audiences to 75%.

This year's Super Bowl will be held Sunday, February 1.

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